GMP Growth Lab

The 3 Key Advantages of Google Analytics 4 (GA4) for Digital Marketing

GA4 is the most recent evolution of Google’s Analytics tracking platform. Designed to support data-driven decision-making by tracking website traffic and user activities, GA4 can be customized to collect a plethora of data from online and offline channels. In this blog, we spotlight three major benefits of GA4 for marketing: Audience Creation, Intelligent Marketing Insights, and Platform Integrations.

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Exploring the New Search Ads 360 Experience

The landscape of digital advertising is constantly evolving, and staying ahead of the curve is essential for marketers looking to maximize their campaign performance. Google has once again raised the bar with its newly revamped Search Ads 360 experience, offering advertisers a suite of powerful features designed to streamline ad management and drive better results. In this blog post, we'll dive into the exciting new features of Search Ads 360 and discuss how they can upgrade your digital advertising strategy.

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