GMP Growth Lab

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Jade Arenstein

With over 8 years of industry experience and currently the VP of Technology and Data Solutions for Incubeta US, Jade and her team look after tech and data activation solutions and strategies for some of the world's biggest brands. Jade's passion lies in recognizing her clients’ marketing and business needs, defining measurable goals, and helping to beat them through well-thought-out digital marketing strategies with a strong foundation in data and insights through Google Analytics, Google Cloud Platform, and the Google Marketing Stack. Jade believes digital marketing is the way forward for all businesses and happily spends her weekdays proving that.

The 3 Key Advantages of Google Analytics 4 (GA4) for Digital Marketing

GA4 is the most recent evolution of Google’s Analytics tracking platform. Designed to support data-driven decision-making by tracking website traffic and user activities, GA4 can be customized to collect a plethora of data from online and offline channels. In this blog, we spotlight three major benefits of GA4 for marketing: Audience Creation, Intelligent Marketing Insights, and Platform Integrations.

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