GMP Growth Lab

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The 3 Key Advantages of Google Analytics 4 (GA4) for Digital Marketing

GA4 is the most recent evolution of Google’s Analytics tracking platform. Designed to support data-driven decision-making by tracking website traffic and user activities, GA4 can be customized to collect a plethora of data from online and offline channels. In this blog, we spotlight three major benefits of GA4 for marketing: Audience Creation, Intelligent Marketing Insights, and Platform Integrations.

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